Prior to construction being reduced to a standstill following Government guidelines, InsideOut had four projects at different stages either currently or imminently on site, racing to meet the Easter weekend deadline. With the opportunity to take this pause to reflect on this work, we’ve highlighted two of the larger airport projects InsideOut and Pret a Manger were working on.
With over 10 years’ experience designing and building commercial projects in UK airports, InsideOut has an extensive knowledge of the specific challenges and opportunities presented by working within the airside environment. Alongside a long-established network of contacts in the airports, InsideOut specialise in the design, management, navigation and delivery of successful projects through the challenging logistics of airside and landside protocols.
InsideOut were appointed to design Pret A Manger’s new airside flagship store, a shop of the future, in Heathrow Airport’s Terminal 2. Pret’s brief, alongside Heathrow’s retail design expectations, called for a unique identity whilst maintaining the Pret brand. InsideOut worked closely with Pret’s project team to streamline this flagship operation to ensure customer flow and swift service can be maintained in this expanding, quick-paced airport environment.
This premium space accommodates 146no. covers within 410m2 and covers 24m of prime shop frontage that is opened up along its entire length, not only to cater for passenger flow but to provide full transparency, maximise visibility, and allow the design to be read holistically. Key to the success of this open frontage, InsideOut developed an eye-catching joinery piece to guide customer flow, showcase merchandise and provide seating.
Sinuous banquette seating washed in Pret’s revived secondary colour palette lines the rear perimeters, providing a refreshing backdrop to the contemporary industrial sales area. These elements combine with some of the classic Pret palette to create a flagship store that not only retains the identifiable brand but carries a unique identity special to Heathrow T2 both in aesthetic and operation.
InsideOut were also appointed by Pret A Manger to design Edinburgh Airport’s largest airside food outlet. The shop was designed to accommodate 144no. covers over 300m2 of prime space, affording runway views along a busy thoroughfare to the departure gates. InsideOut worked closely both with Pret’s design team and Edinburgh Airport to achieve a design that unlocked the full potential of the space.
A small back of house kitchen prep and storage space is tucked away from the glazed façade and shopfront demise, with discreet staff and delivery access provided behind the fridge run. The standard Pret arrangement of fridge to till was adopted but attention to positioning offered additional space between, allowing for greater passenger flow and space during the busier periods. Maintaining visibility throughout the unit onto the airside concourse was also a key design driver. Seating is split by the entrance, its location identified as most appropriate to its context, whilst yielding higher seat coverage to face either the thoroughfare or the great runway views.
Keep an eye on our website and Instagram to see the latest update when the construction at the airports gets back up and running.